PPC Campaign Management

I was told by a fellow blogger and fellow business woman that if we should look for a new business, we should look into a Search Marketing Campaign first. Then proceed with a PPC Campaign Management... Hmm. I didn't quite get what she meant at first, but after I went through the website, globerunnerseo.com, I was able to grasp what she was talking about and indeed, she is making sense. Thanks Mommy Yen...

My first question was "Why should I do That?", and the site explains that a search marketing campaign helps to determine which keywords will be profitable for us and the business. Of course, these profits would later on be translated into money. So knowing these thing will also help us determine which keywords will waste our money, hence, we should be able to avoid it before it happens. I should know these things since, by experience, I know for a fact that Pay-per-click advertising costs are constantly rising. There was even one company that I joined in that made me pay but the promised results never came. So I had to stop or lose more money. Anyway, as the site mentioned, a Globe Runner search marketing campaign helps to make our pay-per-click as cost effective as possible. Using their experience, they can create, manage, and continually improve our campaign, increasing our return on the investment.

I guess that makes a lot of sense. They create and manage campaigns on leading search engines like Google, Yahoo, and Bing while these campaigns not only implement conversion tracking, but also lead to sales, generate leads, direct traffic to our site-instantly, and lastly, provide valuable information regarding keywords that can be used in future SEO campaigns... Ah..

Makes perfect sense.. If all these seem vague to you, as it was previously to me, simply visit the site I visited...